About Us
We believe agencies deserve better tools
Closed was born from frustration. We were tired of seeing talented agencies lose deals to competitors with flashier proposals—not better work.
Our Story
It started in 2023 when we were running a small digital agency. We'd just lost a £40,000 project to a competitor. Not because their work was better—we'd seen their portfolio. But because their proposal looked like a million bucks, and ours looked like a Word document.
We tried every proposal tool on the market. They were either too simple (glorified PDF makers) or too complex (enterprise software with a learning curve measured in weeks). None of them understood how agencies actually work.
So we built Closed. A proposal platform designed specifically for agencies—with case study sections, team showcases, and the engagement analytics we always wished we had. Because knowing if someone opened your proposal isn't enough. You need to know what they read, how long they spent, and when they're ready to buy.
Today, agencies use Closed to send millions in proposals every month. And they're closing more deals than ever.
What we stand for
The principles that guide everything we build.
Speed matters
The faster you can send a proposal, the more likely you are to win. We obsess over making Closed fast—to use, to learn, to deploy.
Data drives decisions
Gut feelings are great, but data is better. We give you the insights to understand what works and why—so you can do more of it.
Built with love
We're agency people building for agency people. Every feature exists because we needed it ourselves. We care deeply about getting it right.
Global
Agencies worldwide
Millions
In proposals sent
100%
Audit trail coverage
8 steps
To a complete proposal
Meet the team
A small, focused team obsessed with helping agencies win.
James Davidson
Co-founder & CEO
Former agency owner. Lost one too many deals to bad proposals.
Sarah Park
Co-founder & CTO
Engineering lead who believes software should be beautiful and fast.
Marcus Reid
Head of Product
Product designer who's worked with 100+ agencies on their sales process.
Want to join us?
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Have questions? Want to learn more about Closed? We'd love to hear from you.