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Proposals 6 min read
5 Proposal Mistakes That Cost Agencies £100K+ Per Year
Common errors we see in proposals that silently kill your close rate—and how to fix them.
SP
Sarah Park
January 10, 2025
Blog
Insights for agencies
Practical advice on proposals, pricing, and winning more business. No fluff, just data-backed strategies that work.
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Value vs. Hourly
Featured
Pricing
The Psychology of Pricing: Why Value-Based Beats Hourly Every Time
We analysed 50,000 proposals to understand what makes clients say yes. The data reveals surprising truths about how agencies should price their services.
JD
James Davidson
January 15, 2025 · 8 min read
C
Content 7 min read
How to Write Case Studies That Actually Sell
Most case studies are boring. Here's the framework top agencies use to turn projects into proof.
MR
Marcus Reid
January 5, 2025
S
Sales 5 min read
The Follow-Up Framework: When to Reach Out (And What to Say)
Data from 10,000 proposals reveals the optimal follow-up timing that doubles response rates.
JD
James Davidson
December 28, 2024
A
Analytics 9 min read
Reading Proposal Analytics: What the Numbers Actually Mean
Time on page, scroll depth, repeat views—learn to interpret engagement data like a pro.
SP
Sarah Park
December 20, 2024
S
Strategy 6 min read
Agency Positioning: Why Specialists Win More Deals
Generalist agencies are struggling. Here's how to niche down without limiting your opportunities.
MR
Marcus Reid
December 15, 2024
S
Sales 7 min read
Building Trust Before the First Call
How your proposal can do the selling for you by establishing credibility and reducing perceived risk.
JD
James Davidson
December 8, 2024
P
Proposals 12 min read
The Perfect Proposal Structure: A Complete Guide
Section by section breakdown of what to include, what to skip, and how to order your proposal.
SP
Sarah Park
December 1, 2024
L
Legal 8 min read
E-Signatures: Legal Requirements You Need to Know
Everything about electronic signatures, compliance, and audit trails for UK and EU agencies.
MR
Marcus Reid
November 25, 2024
S
Sales 6 min read
Handling Price Objections Without Discounting
When clients push back on price, here's how to hold your value without losing the deal.
JD
James Davidson
November 18, 2024
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